Who We Are
We are Fee-Only Financial Advisors
Ely Prudent Portfolios is an independent, fee-only Registered Investment Advisor. We are compensated only by our clients and accept no commissions or any other form of compensation from other sources. This aligns our interests with those of our clients and reduces the potential for conflicts of interest.
We are Fiduciaries
As Registered Investment Advisors, we are fiduciaries to our clients. As fiduciaries, we are held to the highest standard of legal responsibilities, trust and confidence. This fiduciary standard, first and foremost, requires us to work for the exclusive benefit of our clients and to act with care, skill, and caution. It also requires us to disclose our compensation and any other conflicts of interest.
We are Solutions Oriented
We find prudent solutions to your problems. In the typical sales-oriented approach the products are the solution. We, on the other hand, let the plan determine the products, which is hugely important and somewhat unique.
We are Risk Focused
Returns come from risk, but not all risks are worth taking. As investment advisors it is our job to identify the risks that are rewarded and to determine how much of that risk to take. By structuring a strategy around compensated risks factors we replace costly speculation and guesswork with purpose and direction.
We are Different
We spend our time on what works, not what sells. In his book, Your Money and Your Brain, Jason Zweig explains that "Marketers and the hordes of people who want to separate you from your money understand full well how the anticipation circuits work in your brain." It is our job to maintain a prudent financial process and to impose checks and balances on our clients' emotions to keep them from "...capturing nothing, in the long run, but risk and loss."